George Zarbalas graduate in Physical Education & Sports Sciences of Aristotle University in 1994, when his executive skills soon rewarded him with a managerial position in the first Spa & Thalassotherapy Center in Greece, the well-known Mare Nostrum Hotel Club Thalasso.
His restless personality then led him into the field of Sales & Advertising, where soon he became a Nightlife Manager of Mantis S.A. From his position he successfully launched Red Bull Energy Drink along with Ursus Rotter in the Greek market. Following this successful achievement in launching the energy drink, he was qualified for his new position in Red Bull Hellas as the Sports Event Manager and Athletes Manager. During his 4 year career in Red Bull Events he organised more than 150 different activities and sporting events, while at the same time he succeeded in managing 18 athletes, two of whom trained for the Olympics.
Being involved for many years in the specialty of Event Planning, Marketing, Advertising & Sales, conceptualised a new project which he created with massive success in 2004, the ‘Efikton’ Events Company.
Red Bull Energy Drink
Athens Tuning Show
WIND Hellas Christmas Event
Pink Martini live concert
Red Bull FMX show
World Powerboat Championship
Red Bull Art of Motion Santorini