ING F1 RoadShow

Glyfada, Syntagma, Kifisia, Thessaloniki, 4 simulators, an F1 racing car 29 of ING Renault F1 Team and Nelson Piquet Junior at a unique ‘F1 Roadshow stop’ event of the company ING in Greece.

For a second time our company undertook the introduction of a Formula 1 racing car in our country, following the Sauber Petronas C22 with main sponsor Red Bull energy drink.

Visitors had the chance to meet in person the young driver of Formula Nelson Piquet and experience driving an F1 racing car via the simulators.

Press Release of the event was held at King George Hotel and right after the F1 driver signed autographs to his fans at Syntagma Square and more specifically at Public Shops.

A Media trip followed, and the racing car presented at TV channels such as Alpha, Ant1, ERT as well as Drive magazine.

Additionally, whilst in Greece, it took a part at the Exhibition ‘Premium Stories’ at Athens Megaron and at a celebration of the restaurant Pacific Monaco – Athens in Kifisia area.

Event Organiser: ING

Our Roles:

  • Event Planning
  • Event Management
  • Event Supervision